The Premise
Most business owners know social media matters, but few get a clear, honest picture of how they're doing. The Social Score closes that gap. In under a minute, we analyze what a prospective customer actually sees when they find you online — and translate it into a score, a benchmark, and an action plan you can start on today.
The Six Pillars We Evaluate
Public Profile Analysis
We review the publicly visible elements of your social profiles — bios, link-in-bio, profile imagery, content cadence cues, and messaging clarity — to understand how your brand shows up to a first-time visitor.
Brand Clarity & Positioning
Our model assesses whether your profiles clearly communicate who you serve, what you offer, and why a prospect should choose you. Confused positioning is the #1 reason strong businesses lose leads on social.
Sector Benchmarking
Your presence is compared against established best practices and norms for your industry, so your score reflects how you stack up relative to peers — not against an arbitrary universal standard.
AI-Driven Reasoning
A large language model trained on social media strategy synthesizes your inputs into a structured evaluation: strengths, opportunities, ranked actions, and a 30-day execution sprint tailored to your business.
Outcome-Weighted Scoring
The 0–100 score isn't vanity — it's weighted toward real business outcomes: lead generation, brand trust, discoverability, and conversion readiness. Each factor ties back to revenue, not likes.
Honesty Over Hype
We never fabricate follower counts, engagement rates, or posting frequency. When something can't be verified from public information, we say so and rely on best-practice benchmarks instead.
How the 0–100 Score Is Weighted
Every factor maps to a business outcome — not vanity metrics. Here's what feeds the number.
What We Don't Do
- We don't invent follower counts, engagement rates, or posting frequency.
- We don't compare you to an arbitrary universal average — benchmarks are sector-specific.
- We don't require login access to your accounts — only public profile URLs you choose to share.
- We don't hand you a score and walk away — every report includes a 30-day action sprint.