The Small Business Social Media Audit Guide
A plain-English walkthrough of what a social media audit is, why neglected profiles quietly cost you customers, and how to run one in an afternoon.
Read the guideResources
Free guides and practical tips to help your business turn its social media into a steady source of customers.
Guides
How the Social Score Is Calculated
The full methodology behind your score: the evaluation pillars, how each is weighted, and the practices we deliberately exclude from scoring.
See the methodologySuccess Stories from Real Businesses
See how businesses like a floral studio, a plumbing company, and a local kitchen used their audit findings to turn profiles into customers.
Read the storiesSix engagement tips you can use this week
1
Write bios that sell
State what you do, who you serve, and how to contact you in the first line of every bio. A visitor decides in seconds whether your profile answers “can they help me?”
2
Pick two platforms and do them well
Being mediocre on six platforms loses to being excellent on the two where your customers actually spend time. Depth beats spread.
3
Post consistently, not constantly
Two useful posts a week on a schedule builds more trust than daily posting followed by silence. Consistency signals a business that's open and reliable.
4
Show the behind the scenes
Customers trust people more than logos. A quick shot of your team at work outperforms most polished stock content — and costs nothing to make.
5
Reply within a day
Comments and messages are free leads. A fast, friendly reply converts a casual visitor into a booking; silence sends them to a competitor.
6
Give every post one job
Decide what each post should do — get calls, build trust, or answer a common question — before you write it. Posts with a purpose outperform posts that just fill the calendar.
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